My Siswa Place - Academics
Conserving Our Heritage
by Mohd Ismail Isa (editor), Azizi Bahauddin (editor), Badaruddin Mohamed (editor)
Conserving Our Heritage is a compilation of chapters on heritage conservation. Awareness on the valuable nation's assets is brought into light of its diversity and of m ...
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Constructing Identities In The Malaysian Media
by Ramesh Nair, Muhammad Shahriar Haque & Mahmud Hasan Khan
This book is the result of our common interest in Critical Discourse
Analysis (CDA) which is an approach that offers researchers space to
explore inequalities that often go unnoticed and therefore u ...
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Construction Noise Issues, Measurements & Predictions
by Zaiton Haron, Khairulzan Yahya & Nadirah Darus
The book begins with an introduction to fundamental aspects of construction site noise which outlines the basic theory of construction noise and illustrates some practical procedures through on-site n ...
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Consumers' Cognitive and Emotional Response to Humour Advertising and Brand In Malaysia
by Hafizah Omar Zaki, Yusniza Kamarulzaman, Mozard Mohtar
This book is a conversion from Hafizah Omar Zaki's PhD thesis entitled "The Impact of Cognition, Emotion and Humour on Advertising and Brand Attitudes", written in 2021 ...
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CONTEMPORARY BUSINESS CHALLENGES for Managers
by Ida Rosnita Ismail
Staying competitive and relevant in the market is not an option for modern business organisations. The changes occurring in the external environment require them to ret ...
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Convergence of Research in Art and Design: A Source Book
by Sarena Abdullah (editor)
A fundamental reading for new postgraduate students enrolled in any art and design field - this book provides a basic guide in tackling the fundamental aspects of research for postgraduates, especi ...
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Corporate Responsibility: Need or Fad?
by Sabrina Chong Yee Ching
Business plays many roles. Besides producing goods and services to satisfy the needs of the society, it has the important roles of creating and distributing wealth to its owners or shareholders, payin ...
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Corporate Social & Environmental Responsibility
by Noradiva Hamzah,Ruhanita Maelah & Intan Belinda Lestari
Corporate social responsibility and environmental responsibility refer to the idea that businesses have the obligations not only to shareholders but to society at large ...
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