Category : Available Titles

of 95 pages

Construction Noise Issues, Measurements & Predictions

by Zaiton Haron, Khairulzan Yahya & Nadirah Darus

The book begins with an introduction to fundamental aspects of construction site noise which outlines the basic theory of construction noise and illustrates some practical procedures through on-site n ...

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Consumers' Cognitive and Emotional Response to Humour Advertising and Brand In Malaysia

by Hafizah Omar Zaki, Yusniza Kamarulzaman, Mozard Mohtar

This book is a conversion from Hafizah Omar Zaki's PhD thesis entitled "The Impact of Cognition, Emotion and Humour on Advertising and Brand Attitudes", written in 2021. An essential aspect of this st ...

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CONTEMPORARY BUSINESS CHALLENGES for Managers

by Ida Rosnita Ismail

Staying competitive and relevant in the market is not an option for modern business organisations. The changes occurring in the external environment require them to rethink their ways of managing busi ...

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Convergence of Research in Art and Design: A Source Book

by Sarena Abdullah (editor)

A fundamental reading for new postgraduate students enrolled in any art and design field - this book provides a basic guide in tackling the fundamental aspects of research for postgraduates, especiall ...

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Corporate Responsibility: Need or Fad?

by Sabrina Chong Yee Ching

Business plays many roles. Besides producing goods and services to satisfy the needs of the society, it has the important roles of creating and distributing wealth to its owners or shareholders, payin ...

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Corporate Social & Environmental Responsibility

by Noradiva Hamzah,Ruhanita Maelah & Intan Belinda Lestari

Corporate social responsibility and environmental responsibility refer to the idea that businesses have the obligations not only to shareholders but to society at large and must act in socially and en ...

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Covid-19 Ancaman Kesejahteraan Sejagat

by Siti Marziah Zakaria, Fauziah Ibrahim & Wan Nurdiyana Wan Yusof

Pandemik COVID-18 merupakan satu kejutan buat semua. Virus COVID-19 boleh membunuh manusia dengan kadar yang singkat. Kes kematian telah meningkat di seluruh dunia sepanjang tempoh pandemik. la telah ...

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COVID-19: Impak Kesihatan dan Norma Baharu Kehidupan

by Azidah Abdul Kadir (editor), Ruzilawati Abu Bakar (editor), Wan Faiziah Wan Abdul Rahman (editor)

COVID-19 ternyata mencetuskan fenomena baharu dalam atmosfera kehidupan setiap manusia. Kemunculannya yang tanpa diduga pada penghujung tahun 2019 memberi impak secara holistik dalam semua aspek kehid ...

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COVID-19: Kehidupan dan Cabaran

by Amir Khalid

Covid-19: Kehidupan dan Cabaran mengumpulkan artikel-artikel penulisan daripada pengalaman staf dan pelajar semasa menghadapi wabak Covid 19. Pengalaman dan maklumat perkongsian ini terhasil semasa te ...

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Creativity in Education

by Editors: Shukran Abdul Rahman, Munir Shuib, Glenda Crosling

Creativity is not just a favourable trait to embrace but an essential in the development of every field. The articles in this book showcase creativity in developing education. To this end, three aspec ...

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